1.What is CRM ?
2.What is Cloud Computing?
3.What is Salesforce?
5.Products and Services Offered by Salesforce.
What is CRM ?
CRM stands for “Customer Relationship Management”.
It is combination of business strategies, software and processes that help build long-lasting relationships between companies and customers.
For example, the software will allow us to store and manage customer data , provides helpful insights, enhances communication with customers etc.
What is Cloud Computing ?
It is using of remote servers to store, manage and process data rather than on personal computers or local servers.
What is Salesforce?
Salesforce is customer relationship management solution/platform that brings together companies and customers using cloud computing.
Salesforce as SaaS: Software as a Service
Salesforce provides various applications which we can directly use across its cloud. No installation, download or setup is required on personal machine/local server.
Salesforce as PaaS: Platform as a Service
Salesforce provides its own platform where you can develop and run application. No separate platform required.
One Server instance is shared by multiple clients.
Provider needs to update only one application and changes are reflected to all users.
Data for all users are stored in single database.
Meta-Data Architecture of Salesforce
Salesforce uses metadata driven development model.
Functionalities of applications are defined as metadata in a data base.
Improves productivity as developers have to focus on building application.
Complete security for Users data.
Product and Services Offered by Salesforce
Salesforce Sales Cloud
Salesforce Service Cloud
Salesforce Marketing Cloud
Salesforce Community Cloud
Salesforce Commerce Cloud
Salesforce Integration Cloud
Salesforce Industry Products
Please find below the detailed video on Introduction to Salesforce: